Corporate Video Production is the future of your local business and if you are not leveraging this versatile tool, you risk sinking into oblivion. Over recent years, studies have shown that internet users today are more inclined to use companies that utilize this particular type of medium. Digital Context Next says 80% of users can recall viewing videos while Internet Retailer says over 76% are more likely to buy from you after viewing your video. Clearly, this is the most effective communication tool both for marketing and educating your target audience. There are many professional firms in Toronto, but before hiring one for your project, it is crucial to factor the expenses.
There is no gain saying the high return on investment (ROI) when you use Corporate Video Production. Nevertheless, it is imperative to understand what you should factor in coming up with the budget. Here are some considerations:
1.Scope of Work
If you are looking for a short film, the cost will of course be lower than a longer length video. The longer and more sophisticated the film the more expensive it is because more equipment and personnel will be required to pull it off. That said, the cost per second will normally work out cheaper for longer films due to economies of scale. Consider the number of locations, special effects, script writing, location scouting and story boarding services because if they are needed the expenses will go up. A professional producer also requires better pay, but remember the quality of work provided outweighs such costs; after all, this is about positioning your brand online.
2. Production
This is the part of the project that consumes most of the budget. The crew that has been selected needs to move from one location to the other. In some locations, logistics might require licensing by authorities, which comes at a cost. The highly sophisticated equipment used by these experts including DV, RED, HD cameras and DSLRs is expensive and the utmost care must be taken. To consider using such gear, the returns for the producer must be worth the risk. The crew also comes at a cost and can include cameramen, sound recorders, actors, audio specialist, gaffer, makeup artist, assistants among others.
3. Editing
This stage also drives expenditure upwards and it depends on the length of raw footage, voice over, stock footage, animations, graphics, translations, transcriptions and reviews. Depending on the editing suite and software being used, the cost will vary. Distribution and delivery should also be factored into your budget.
Ultimately, every production company will give a different quote, but these are just some of the factors you need to consider. It is an understandably important decision so you want to take your time and make the right choice. The key thing is to remember you get what you pay for; your brand deserves high quality video that will get you the right exposure, irrespective of the cost. We at VCM would be happy to assist you and advise in any way we can. Please contact us today so we can help or further browse our website for more helpful content.
