VCM interactive understands that creating a corporate video is a complex and organic process, which needs focus and a strategy to excel. The best place to start is a Creative Brief. It allows you to clearly map out your goals, objectives, timelines and budget parameters in one document, so you can effectively communicate your idea to a corporate video production company. Here are the key ingredients to a Creative Brief:
Overview:
(ie. project info, goals, measurable objectives)
GOAL/Objective:
(ie. goals, measurable objectives and outcomes)
Advertising & Branding Guidelines:
(ie. branding guidelines, logos, placement of logos etc.)
Deliverables Required:
(ie. video format(s) needed– resolution, codec, frame rate etc.)
Target/Primary Audiences:
(target demographic/gender, stakeholders, INT or EXT use)
Tone & Image:
(ie. style – formal, informal, warm, hilarious, direct or functional)
Messages:
(Features, Benefits and Values – The single most important message you want the target market to take from the video – USP.)
Budget & Schedule:
(budget parameters, expected timelines, milestone dates, hard deadlines)
Competitors:
(competitor references, what is the competition doing?)
Visual References:
(visual references ie. images, videos etc.)
Vision/Dreams:
(Where do you see the company in 5-years? What do you hope this video will accomplish? etc.)
Contact us for more information on initiating a corporate video production.
